Chris Lynton from Tribefit.co will take you through the number one reason fitness businesses fail when using Facebook advertising. Now, first and foremost, it's important to know, it's pretty obvious, Facebook is a business; a very, very profitable business and a very large and successful business. The way they make money and the way they make so much money today is by making people want to use their advertising and taking their dollars as fast and as easily and as profitably as possible. So, don't think Facebook is your friend. Don't think Facebook is optimising things for you. You need to not use presets and you need to learn how to use it yourself.