What Prices & Packages Work Right Now For Online Trainers

In today's video, we're going to be going through how to price your online training packages. What's working right now in terms of pricing for clients all around the world and how to set it up and structure in a way that your business is getting as much value back for the service you provide so that you're able to grow, have more impact, get more clients, and ultimately earn what you're worth and have the freedom that you need. Now, the important piece with pricing is that majority of people that I speak to undersell themselves, they price it too low. Now, there is a component of pricing too high. You don't want to price too high, you don't want to price too low. Where you want to find is really the middle sweet spot, and the sweet spot is really the sweet spot between the value you provide and the value you get back in a monetary format for that service.

And really where you don't want to be is over delivering a $10,000 service, for example, and charging $1,000 for it. That's the worst place to be, and the reason being is because you're only going to be able to have so many of those types of clients before you are capped. I'm going to make it up. Let's just say you might be able to have three or four of those clients, which would be, and you're delivering a $10,000 service, which you should earn 30 or $40,000 a month, but you're only charging say a thousand dollars per client. So instead of earning 30, $40,000 a month and working full-time, working full-time and earning three to 4,000 a month, for example, just doing some rough math. Now you can see how in that math, in that example, one business is doing quite well. You are earning what you're worth, what you should, you would have a lot of freedom, control over your life, whereas on the other end of the spectrum, you're working full-time and earning a much less, and you'll generally have to then find more clients or find a side gig or a job on the side, and ultimately then you're working two jobs, long hours, exhausting, tiring.

You'll get frustrated, fed up with it, and you end up wanting to either consciously pull back on it all or because you're getting so tired and frustrated with it, it'll subconsciously collapse and explode on you because you can't keep up with it right now, pricing wise, where most people want to be. Now, there are different niches, different prices that work for different niches, but as a rule of thumb, what I generally say for people who are ultimately newer to the online training format, online training business space, and they don't have hundreds of testimonials, they haven't been around for a while, they don't have a great marketing system in place as of yet. The low end on what's working right now, what clients are saying yes to all day, every day around the world is 12 week packages. Now, it's not too long that it's not scary for people who dunno who you are to kick off with you and say yes, because six month, 12 packages are just too scary for someone.

They've never worked with you before. They're very hard to close. 12 week packages are the sweet spot. They're not too long, they're not too scary, but they're also not too short because you don't want to get a business where you have clients that start with you and a week later or two weeks later they finish, right? You don't want to be selling four week packs, three week packs. You don't want to be selling week by week. You don't want to be selling four weeks or eight weeks because ultimately you get a business where you're just consistently chasing your tail because you get a client and some people I see do week to week packages, for example. They get a client, they're feeling good, they've got a couple of clients in their books, and then next week a client emails through and says they want to cancel, and the week after that one says they want to cancel, and all of a sudden they're going from going okay to within a week or two.

The business is totally flipping its head. It's stressful. You're going to have to literally build from scratch. You can't build a comfortable, consistent, predictable, low stress business that way, right? Four week packages, six week packages, eight week packages kind of the same. They give you a little bit more longevity, but four week packages, for example, six week packages, it comes around really quick. By the time that person's finished, you then got to try and replace 'em, get more clients, and you get on this never ending hamster wheel. Now, 12 weeks is a great period of time. Like I said, it's long enough that you're going to get committed clients who are not going to expect a result to lose 40 kilos overnight, and if they don't, they're just going to quit. They know what the result they want. They know it's going to take some hardware, it's going to take some time.

They're committed to it. So you get high motivated, highly committed clients who are not highly needy because their expectations are managed, right? They're not going to be messaging you three days after saying, I did one of your workouts and I don't have a six pack AB yet. What's going on? Can we redo this programme completely? They understand the process, so you'll have a smooth business with clients that understand the process that are self-motivated, but you'll keep them long enough that you can actually build a business. Now at 12 weeks, what's also great about 12 weeks is long enough to get them amazing results. So when you have the right structures in place, which is what I do with all my clients, is then show you had to resign them for longer thereafter, right? Generally, I would say 12 week packs to start with, and then you'll focus to either sell 'em into another 12 weeks or six months or a year.

Obviously, the longer the better they're after, but you've had that first 12 weeks to get their trust, show the results, and then you can resign them for a longer period of time. Now, that's the timeframes. They're the packages you want to sell. In terms of pricing, the absolute minimum that's working right now is $1,200 for 12 weeks. Absolute minimum. Anyone that comes and works with me, that is the minimum we'll have you charging. Starting off right now, I do have some clients charging upwards of seven and a half thousand dollars for 12 weeks. We've got some at 5,000, we've got some at 3000, we've got some at two and a half thousand. Now, there are different niches, there are different nuances to that, and generally each client we works with, we point 'em in the right direction on that, and it's hard for me to give a video on every single niche.

Now, the general rule of thumb of someone that's got a good marketing systems, got a couple of clients, got a couple of testimonials, has the right system, bringing the right type of leads is generally, I would say the general guide of most niches is around two and a half thousand dollars, 2000 up to about 3000 for a 12 week pack. Now, like I said, there are some niches. You can do 5,000, we've got some, they're doing seven, seven and half thousand. Now they're the exception, not the rule. So once again, to reconfirm, if you're literally starting out and you to get my help, you'd be at 1200 at minimum for a 12 week pack, right? Most people between two to 3000. Now, why is this important? It's important because you want to go for quality, not quantity, right? We've talked about the time period. Now we're talking about the amount that someone will pay you for over that time period.

Now, let's just say you want to make $10,000 a month and you're charging two and a half thousand dollars packages. You only need four clients. Four clients, and that's $10,000. And think about it, if you are charging each client, if you've only got four clients and you're making $10,000 a month, imagine how much time and service and value you can give those clients into getting them amazing results. Now, on the flip side, if you are charging, let's just say a hundred dollars per client, to give an extreme example on the low end, and you want to make $10,000 a month, you need a hundred clients, and imagine how little time you're able to give those clients. If you have a hundred of them and you're trying to eat and sleep and have a life as well, just to earn $10,000 a month, you can only give them a few minutes, literally probably a week, and think about how bad their results would be if that's all you can give them, how much of a cookie cutter service you're going to have to give them, and as a result, they're going to quit.

You're not going to get testimonies, you're not going to resign them. So charging what you're worth allows you to deliver a better service, which then the client gets better results. It allows you to resign them and allows you to get more testimonials so it works for you. It works for them. Rather than having quantity over quality, the business generally collapses. It doesn't work, and that's why charging the right price will get you the great clients, but also allow you to deliver that amazing service, which means that it's a win-win for all, and it actually is the sweet spot. People who charge too little need too many clients, and then they can't service 'em, and then all the clients leave because the servicing's terrible. They don't get any results. Having two short timeframes, you're constantly having to replace people. It attracts bad clients who expect a result in two or three days, and if they don't have it, they disappear, right?

So you've got timeframe and you've got sweet spot on price points. If you get these working really well, your business can scale to whatever level you want. The third piece of it all is scaling. Now, if you are charging a hundred dollars per client, the example I gave before, or you're charging two and a half thousand dollars per client when doing advertising, the cost for me to show an ad to you or for you to show an ad to 10 prospects out there in the world, the cost for advertising is the same to show your ad to people. The cost for advertising is the same, right? If I'm selling a Ferrari and you're, you're selling a Ford, my ad to sell the Ferrari and your ad to sell your Ford, it's going to cost us both the same. So if I want to show to a hundred people and you want to show it a hundred people, but you're only charging a hundred dollars and I'm charging two and a half thousand per client, advertising becomes profitable when you're charging the higher level.

So it allows the person who's charging the right price to do more ads. The person who's charging the figurative a hundred dollars per client can't do ads. There's just no profit in it, so you can't actually scale. Not only do you deliver a bad service and your clients will leave and you don't get results, you don't get testimonials. You actually can't advertise, so you can't scale, right? So that's why charging the right prices is good for you. It's good for the client, and it actually means you're going to have a wildly profitable business, which allows you to do ads, and ads allow you to scale and give you consistency. So hopefully that makes sense. If you are on the low end of your pricing today, then you've got to think about why that is. There's only generally two reasons. It's either your skill on closing and your sales script needs help, or the type of leads you're attracting are not the right quality and you're not filtering correctly. So only two pieces. That could mean that you're getting cheap prospects, right, bad prospects. If you need help with any of that, feel free to reach out to me, [email protected]. That's

Dot co. You can go to the website or you can send me a message on any of our socials. I'd be happy to help with that. We've got sales script templates, we've got some lead gen stuff as well. Hopefully that makes sense. That's it for me today. Bye for now.