Can You Be A Successful Online Trainer Coach If You Don’t Love Tech & Computers
Can you be successful as an online coach, online trainer if you're not tech savvy? Systems, tech, software, all these things, they exist to serve you, to make your job easier. Too many people get it around the other way and systems, tech, and software actually ends up making their job harder because they're overcooking it. They're putting in too big or too complex system that doesn't suit their strengths and doesn't compliment the weaknesses. Now, as I talked about, in the early stages, years and years ago, my first online fitness business, we delivered our programs through a Word document saved as a PDF we would email out to the client. Every three or four weeks, however, depending on what the client needed, we would update that. We'd send it through. It was very simple, very straightforward. Times are changed. There's some good software out there for a delivery perspective that make things nice and easy. But you can still do Word docs, PDFs, Google Docs, Trainerize, PT, Distinction, My PT Hub.
These things are just simple delivery systems. Email automation systems, you don't need until you get to a certain level. If you're looking to do $1 million a year, okay, you need a couple more systems, because you're going to have more volume. But don't let the systems and the tech and the software choke you and choke your growth, because they're only there to help with scale. And like I said, way too many people have got one or two clients and they're looking into ActiveCampaign, MailChimps, ClickFunnels, Backpack, this email goes to that. If they don't open this, it goes to here, and all of this stuff. And it's not an area where they're strong in and they end up drowning, getting bogged down, and getting no results. So software, tech, and systems need to serve you. Don't let them become your master and don't let them drown your business. And as I've said before, I'm probably the least techie person. I'm probably less techie than you. I can't be bothered. I don't want to get a new iPhone even though I could highly afford it.
I think I've got an iPhone Six or Seven. I don't even know what iPhone I've got, that's how untechie I am. I've got hardly any apps on my computer, hardly at all. I don't use spreadsheets. I'm not good at that stuff. But I've built multi seven figure businesses, online digital businesses. Like I said before, I get friends who laugh when I'm like, "Oh, so how do you do this thing of tech?" And they're like, "Chris, how do you do multiple seven figures in a digital business?" And it's like, "Well, I know what I'm strong at. I focus on that. I allow the tech and the systems and the software. "I keep it minimum. And I only have what compliments me, my weaknesses, and allows me to be in my areas of strength. That's what you want to focus on. That's what you want to do. So in answer to the question, can you be successful online coach, online trainer if you're not tech savvy? Yes, you can, massively.
Now, if you want to fast track the process, for myself, for all of our clients, everything we've built out we literally give cut and paste templates to it all so you don't have to skill up from ground up, learn everything around software, tech, systems, what works best. Literally just go, boom, cut and paste, this is the proven stuff, away you go. Focus on what's most important and what you're best at. And that's getting clients and servicing clients and changing their lives. Not hooking up APIs and doing multiple pivot tables on spreadsheets, so on and so forth. I can't even name that many because I don't touch that stuff. I don't do that stuff. So you do not need to be tech savvy. You do not need to be someone who is used to sitting in a cubicle all day on a computer to be a successful online coach or online trainer.
So if that's the thing that's holding you back from getting started, or you're already started and it's the thing drowning you from scaling and moving forward, hopefully this bit of information has shown you how you can literally go to the moon with the most simplest tech possible. Not having to be a tech genius, not having to be a computer whiz, and just skilling up around the areas that you need to grow in. Being as much in your areas of strength as possible, and understand your weaknesses and getting things just to compliment those weaknesses off. That is it. Your business, your systems, your structures are there to serve you. You are there to serve your clients. Not to drown in tech. So hopefully that makes sense. I'm not saying that there aren't areas that you need to grow in and people need to skill up in. I know my weaknesses and I know the ones that I need to work on and I know the ones that I can just get things to compliment around them and that's good enough and then I'm back in my area of strength.
It's what's called 80/20. It's an 80/20 ratio, a principle in business where you want to spend 80% of your time in the areas of strength, 20% of your time in the areas of your weaknesses, and as a result, you're going to get more results in less time, in less effort. Because in your areas of strength, you might spend 10 minutes, but get massive results. In your area of weakness you might spend 10 hours and get nowhere. So hopefully that makes sense. Hopefully that answered the question and gives you I guess the confidence to move forward if it's a roadblock or the knowledge and clarity to you cut back if you're currently drowning in it. Exactly right, it's the Pareto principle. Absolutely spot on. There's principles within that principle. I'm not going to dig down massively into that, but the concept to understand is understand your strengths, understand your weaknesses. Be as much as you can in your areas of strength and don't let your weaknesses drown you.
Don't let things pull you down and focus most of your time in that. That's the way you're going to move forward. That's the way you're going to get the results you want. That's the way you're going to have the impact that you need, that you want as well. So hopefully that makes sense. Any questions, comment down below whether you're watching this live, replay, whatever it might be. If you've got anything you need help with, if you want to have a chat about how I help trainers, coaches, if you want some of my templates, hit me up, [email protected], or you can PM me or DM me. I'm in the group here as well. Mark has got a question on Facebook, "Is the ad goal to get leads or drive viewers to your click funnels?" Mark, I know Mike's already come back to you on that. I saw that this morning, but it's to get leads. Conversions get leads. So push forward on that. It's definitely not viewers. That's the wrong one for sure. So hopefully that answers that question and allows you to move forward.
When you're doing ads, your goal is to get leads to get conversions, not to get views. And that sets up any ad platform for the right optimization. Hopefully that makes sense, guys. So if you're doing ads and that's a pretty common question. That's the way to go with it. How to get the best results. Have an amazing day, week forward. And like I said, shout out if you've got any questions. And get involved in this group. Comment down below if you've got any other questions. And that's it from me, guys. Have an amazing week. I'll speak to you soon. Bye for now.