How To Make Better Decisions In Your Business & STOP Making Painful Emotional Mistakes

The thing I'm going to take you through today, as you can see in the title, the most important thing you must understand to be successful in your business. The most important thing to be successful in your business, this is literally it. I was having a chat with... give me one second show your live video to multiple groups when you go live, boom, boom, boom, groups next time. It should be working. Cool. The important thing now I had a session with two people in Canada yesterday. They're absolutely crushing it in their online fitness business. They had a monster December had a very successful January, and we're now obviously into February and they are on track they've got goals set to do half a million dollars this year.

Half a million dollars in their online fitness business. And they're amazing. They do amazing stuff. They impact a lot of lives and you know, hats off to them. They deserve everything that they're getting. Now, the concept that I took them through yesterday is what I want to take you through today. The most important thing you must understand to be successful in your business, without this you will not be successful, without this your journey will be much more stressful, without this you will make bad decisions. I'm just going to take it off my phone. You make bad decisions and costly decisions and you end up either giving up, burning out from stress or whatever it might be or turning off things that were successful, turning on or leaving on things that aren't successful and so on and so forth. And I'm going to give you an analogy before I go into the business side of things.

Now, as health coaches, trainers, coaches, we've all probably had that client or that time, or that chat with a client before where someone might go and do... want a six pack for example. And they go and do an abs workout. They go to the gym, they go do some crunches, they go do some leg lifts, that for a day they eat low carb or they eat celery or whatever it is. And then they wake up the next morning, they jump on the scales, they lift up their shirt to look at their abs and they're like, "Well that didn't work." I don't have abs. I ate, well, I did heaps of sit-ups and I don't have abs yet. So what I did must be wrong or I jumped on the scales and I haven't lost any weight yet.

So what I've done, what I did yesterday must be wrong. So I must change what I do today. And then they go in a high carb and then they go and do a jump on a elliptical trainer or assault bike all day or whatever it might be. And then the next day they do the same thing again they wake up in the morning, they lift up their shirt and they're like, "Well, the scale hasn't changed, I don't have a six pack or what I did yesterday must not be the way I'm going to change again. And again, and again and again." And this is one of the things that people do in business. As a coach, as a health coach, trainer, nutritionist, whatever it might be, you would know that story you have probably had, or experienced a client or known of a friend who had a client like that or a family member or whatever it might be.

And you'd cringe at that because it is, you can't do a couple of sit-ups and expect to have the result tomorrow. And then if you don't have the results, think what you did was wrong and change it up and change it up and change it up and change it up. Because that's pretty obvious, but in business in your business, whatever your business might be in your coaching business. Entrepreneurs and business owners do this every single day, do the exact equivalent of that every single day. And it's a concept called lead and lag, understanding the concept of lead and lag. And I'm going to take us back to the gym analogy because it's very easy and then I'll bring it back to business. So, let's just say to lose weight for example and I'm not going to go into specifics because people have different ways, different thought patterns on how to do it.

You must do things today, tomorrow the next day and then in due time, the result is seen, if that makes sense. So let's just say, for example, you go to the gym yourself and you do a workout. You can't expect to have a result tomorrow morning. And then if you don't think what you did yesterday was wrong and you need to change. Because you need to go to the gym, I'm going to make this up. You need to go to the gym for like three weeks straight and do stuff and then you will lift up your shirt or your jump on the scale and you'd be like, this is working. So the lead, the stuff you do today gives you the result later on, but you can't judge what you're doing based on the result. You can't judge what you did today based on the result of today.

And I'll get what I mean by that in business. So if I gave you the proven plan to get in whatever shape you want to get into. You need to follow that for a couple of days and you need to understand, today I did X tick and I did Y tick that's the thing that you need to focus on. The next day I did it again, the next day I did it again, the next day I did it again. And the result will come. The end result will come. But when you are going, "Well, what I did today in a business sense I did some marketing, I did my messaging, I did some advertising, whatever it might be, and I didn't get any sales today."

And then tomorrow you've got sales calls by what... by the actions you did today. And you make some sales tomorrow. You can't go, "Well, cool, on Monday I did action X and I didn't make any sales. And on Tuesday I made... I did action Y and I made heaps of sales." And a logical person will go, "Well, I should just keep doing what I did on Tuesday because I made heaps of sales." But in actual fact it was what you did on Monday that got the results in Tuesday. And that's the difference between a lead and a lag. And I was reviewing through with these guys, amazing people. And they were making decisions based on when they were making sales and when they were doing advertising for example. And the cost of advertising is a today expense, but that advertising might get you leads that you speak to in two days, time or three days time.

And so what you did on Monday, advertising might not bring you a client or in cash until Wednesday. But you can't just be like whatever I did on Wednesday must've worked. You've got to be able to go "Well, what I did on Monday generated this many leads and that lead has the potential of this much revenue and align it back to the activity that you did." If you don't do that, you end up making decisions that will impact your business. You end up turning off things that were working because you thought they weren't working and leaving on things that aren't working. And that is the biggest recipe for disaster in any business. Because you get these massive ups and downs, it creates loads of stress because you don't have this clarity around what you did, what got the result, what you should do today and so on and so forth.

So your true focus to be a successful business person is to make less emotional decisions and make more data driven decisions, smart decisions. Emotional decisions are based on nothing. How am I feeling today? How many sales did I make today? How much... How many clients did I get? How many testimonials do I get? How much cash went into my bank account? That was a nice day I should just keep doing that. That's an emotional aspect but a data driven one is to go "well today I had an amazing day, well, what did I do that caused this amazing day today?" Maybe I did something yesterday or the day before. Okay. I'm going to keep doing that. And see how, depending on how you look at stuff, you can make a completely different decision.

So like I said not to narrow down on these guys at all, they're amazing they're doing some amazing things are going to have a huge year. And doing 20, $22,000 in sales a month, I think December, January, or something like 35, 39. Amazing. So really good. But I'm just trying to show you, once you get to a certain level, you need to be able to manage your business and not have these daily ups and downs and have that emotional roller coaster that makes you make emotional bad decisions. And the way to avoid that, to have more fun in your business, to have more longevity, have less stress, have more control or predictability is to understand how to calculate what is called lead and lag measures and use that data to make your decisions so that you're not just making assumptions, which can turn out to be bad assumptions. So hopefully that makes sense.

The point I'm trying to make is make better decisions and make those decisions through data, get data inputs get real inputs and make decisions based off that. Emotional decisions is what kills most entrepreneurs. Why? Because one, you get on this crazy roller coaster and it's not fun so it burns you out. And two, you actually move forward less than your business. You make bad decisions that end up hurting your performance. The amount of impact you could have, the amount of clients you could have and the amount of income that your business could generate as well. So hopefully that makes sense. Do you have any questions? Comment down below. It looks like the camera might be a little bit dark. Give me a second. I'm just looking at my phone.

Everything's looking good. Any questions comment down below. It is a complex one, but it's a complex one to get your head around from a concept perspective. That's why it's the most important thing you must understand, but it's very easy to do once you have the mind frame around it and you see the benefit. Businesses that you're turning up to your business, your life. If you're turning up in the morning, stressed and not knowing what to do, not having clarity and the next day, it's the same again, and the same again, and the same again. It's not a fun journey but it's probably going to be short-lived and is like the killer of most entrepreneurs. And three, we'll see, you're not going to get the results that you should for the amount of work that you're putting in. So that sounds like you, and you feel like you every day, you're jumping on, you got a huge to-do list.

You're trying different things. You've tried that, you tried that you're not getting traction with things. You don't know why. You've got all of this knowledge, but you just don't know what to do today. And it's kind of stressing you out and creating a very up and down emotional journey, income journey like that inconsistency, no predictability will. If you want to get that back in your life, you want to get that in your business and you want to have a proven plan step by step, reach out to me, send me an email [email protected] it's, [email protected], or you can PM or DM here. My contact should be on there on this live.

And we can go through where at what you're doing and help you stabilize the boat. Get on the right path to results and be able to clearly when you wake up in the morning, know exactly what you're going to do with massive clarity, no confusion, no stress around it. And know that by doing that and following that plan, you're going to get extra results, very predictable. And that is where you get into a stage where you have a level of fun in your business, have a lot more impact and you have a lot more freedom. And I guess at the end of the day as entrepreneurs, that's what we're all in it for. Control consistency, and ultimately freedom, financial freedom, time, freedom, and impact. So hopefully that makes sense. If you got any questions, comment down below, I'll give it another minute.

I've got a call. I got to jump onto in a sec. The hope for that resonates if you're watching back on a replay comment, hashtag replay down below, it's always good to see how people are consuming this time zones and all that sort of stuff. And if you've got any questions, reach out to me, and if you want, as I mentioned that stable business, predictable business, predictable income, and consistent income, predictable and consistent clients, getting them results, the impact, and also having more control and clarity in your business. Shout out sent me an email, [email protected] we can have a chat about that and get you on your way. But 2021 guys start how you want to end, if you want to have that in your year ahead, but now's the time to get it in place. Hope that makes sense, that's it from me. Bye. For now.