How To Go From Small Online Fitness Biz To Online Fitness Empire

In today's video, I'm going to go through the evolution, the shift that everyone must make, whether you are currently working in someone else's business or you currently have your own business. Now, one of the biggest traps, one of the biggest flaws, most people thinking when they have a business of their own, they think themselves as a business owner, but in actual fact they are acting like a business employee or a slave to their business, and it's this structure that will cap your growth. Now, we all know the whole thing of working on a business rather than working in a business, but the majority of us are capped in our growth, in our capacity to go to the next level because we are stuck within there. Whether we accept it or identify it or whether we don't right now, there is a critical shift that we all must make to be a successful business owner to working on a business to allow it to become bigger than us and allow it to grow on its own and not have to literally only exist on your blood, sweat, and tears.

And as soon as you have a day off, you're sick, you're going on holidays, whatever the cashflow diminishes massively, the business stops working, ceases to exist. If you are not there every day on the treadmill, just literally running, running, running, blood, sweat and tears, and the evolution to having a business that exists without the need of your blood, sweat, and tears without you needing to be in the machine on the treadmill all day, every day so that it can exist and help clients generate cashflow and grow while you sleep effectively. Because ultimately I would say the majority of us, if not all of us entrepreneurs get into wanting to have a business or having a business because of the dream of having the financial freedom, the impact, but at the same time having leverage, right? Because if you don't care about leverage and you don't care about how much you earn and how much time you get paid and literally having to be on the treadmill, you can just get a job and you get paid by the hour and you can work 24 hours a day and you can work for someone else and you'll never have ability to earn any higher.

You won't have any life outside of working. And I would say most entrepreneurs want to have a business so that the business serves the world, but also serves them right, allows 'em to have the life they want, both freedom wise, time-wise, doing things outside of their business, enjoying their life, like life by design, life by creation, and also having massive impact in the world in a positive way and generating the person, the cashflow, the business owner, the cashflow that they want. Now, there is a very critical shift, and I was taking through one of my clients, as I mentioned, and an amazing guy. He was able to get up to about $30,000 a month in his online fitness business. Very quickly going from scratch, going from zero, he had a full-time job that was outside fitness reached out to me, we worked together, and he was able to go from literally zeros from scratch, having nothing to $30,000 months, and now he's at the level where he is jumping from 25, $30,000 a month.

Look, can you go to 50, 60, 70, $80,000 a month, right? That million dollar a year mark in a business. And I was explaining to him the evolution that needs to happen for his business to be able to do that. Now, he's never had staff, he's never had employees or literally the solo entrepreneur aspect where it was just him, his blood, sweat, and tears. Now, most people, when you're starting a business, and unless someone's just bankrolling the business for you, most people start a business on a shoestring trying to keep costs as low as possible, and as a result, it's just them, their blood, sweat and tears doing everything, just hustling and grinding, trying to go from zero to a certain level of cashflow. Right now, most businesses zero to $5,000 a month. It is all on you, right? All on you because you don't have the cashflow. You don't have the cash to be able to use that cash to leverage and get other resources. So it's all on you are there working your butt off, hustling, grinding, trying to get the next client, trying to get the next cashflow, servicing those clients doing everything.

And most entrepreneurs are very strong around this area here, right? Because you're like, I can depend on myself. I know how hard I can work. I'm highly motivated. I'm there to do whatever it takes. I'm going to make this happen, nothing's going to get in my, and I can totally depend on myself right Now, when you get to a certain level of let's say five to $10,000 a month, there's a complete flip to bringing on resources and starting to, whether that's systems or teams, and starting to leverage to allow you to get more bang for your buck, more reach and impact and income for the time that you put in to the business right Before that, it's just bashing it out. You're just literally on the treadmill running as hard and fast as you can, but then there becomes a stage where that actually becomes a weakness. Once again, most entrepreneurs are very strong at relying on themselves depending on themselves. I would say in this industry, whether you have a sporting background, a fitness background, we're all quite competitive and we all able to go, you know what? I'm going to get in there. I'm going to get it done.

Everyone else out of my way right? Now, when you get to a certain level, that is a huge strength, right? First and foremost, there's a huge strength of going from ground zero to the ground floor to level one and getting you to a certain level and getting you there fast. But most entrepreneurs carry on with that skillset and think that it's the same skill that's going to took 'em from ground to level one, to go from level one to level two, using it as a metaphor, and in actual fact, it's an incredible strength to start with in a business, but it is a terrible weakness as the business continues to grow and go tries to go to those next levels. And the reason being is that you are only one person. So your blood, sweat and tears, you only have 24 hours a day. You have to eat, you need to sleep, you need to have a life right?

Now, there can be times where you're like, you know what? I'm happy to have no life, no sleep, little eating and just work super hard. And you can do that, but you can't do that for life, and you can only do that to a certain level. And so you become your business's biggest bottleneck, your lack of ability to put in more hours, to put in more time. You become the cap to the business, and the only way you can go to the next level once you've exhausted yourself is to start to bring in systems and team other resources, resources, equal systems and team, and then the business starts to work without you, which is the ultimate goal, is the ultimate dream. But once again, most entrepreneurs aren't able to flick the switch because it was all about them in the start, and then when they get to the next level, they either think they get stuck in that mentality of it's always good be about me.

I can't depend on anyone else. I can depend on me, but I can't depend on anyone else. So they hit a ceiling and they just bounce around at that ceiling until they burn out, and then the whole thing kind of collapses. The next flip is changing the structure of the business to being all about you, to being all about systems and teams, and that allows it to go from there to there and then further and further and further. But once again, it is the strength of the entrepreneur who's like, everyone out on my way, I'm going to get this done. That then turns into a weakness because you need to set up your business so that the systems and the team, the resources, systems and team can start to take ownership and start to amplify. Amplify you. And I was speaking to this business owner and he was like, I'm at this $30,000 a month mark, and I'm bouncing around there.

How do I get to the next level? Chris, I'm starting to bring on resources, but the resource, like today, they didn't do X, and so I jumped in and did it for I wasn't seeing this getting done or do. And once again, that becomes the biggest weakness. You end up jumping into things and fixing things for your resources and systems. So once again, it becomes all about you and hence why you can't grow. You need to set up your resources and system to flourish, and you need to be there to support them, but then you need to allow them to take ownership and you not to be in the background just cleaning up all of the time because if you do that, you're actually shortcutting the system, shortcircuiting the system. Think about it. If you were in someone else's business and you know that the business owner, anytime you made a mistake, the business owner would just be behind you and clean it all up.

You would not care about making mistakes, you'd keep making mistakes. Whereas if you made a mistake and you're like, there's no one else around here that's going to clean this up for me and it's going to be clear that I made the mistake and it's going to look badly on me, then that resource will start to take more ownership, right? Because it's like, ah, damn, I'm going to get caught out here. I better make sure I don't make that mistake again. I better make sure I go back and fix that up. And then they take responsibility, they take leadership ownership, and that is how you go to the next level. Now, I'm not saying as a business owner, you just chuck in resources and you let 'em sink or swim. It's about setting him up for success. But one of my greatest mentors I ever had, and it was just a story I told the student I was talking about one of the greatest stories, one of the greatest things one of my mentors ever told me was the sentence of have a breakdown to have a breakthrough.

The concept of breakdown to breakthrough, breakdown to breakthrough. And I remember I was working in this business and I was working super hard trying to get these things set up, and I was working very closely with my mentor, which I was very lucky and able to do, learn from him very closely and working with him. And there was two business owners in this business, and ultimately I set up this structure within the business and I was trying to make it succeed, and my mentor was kind of just went missing. And I remember I called him out one day, we were at a cafe and I'm like, man, I'm working my bot off trying to get this thing to work and I need your help. Where are you? What's happening? I don't see you around. And he's like, you know what, Chris? Let's go have a chat.

Let's go to my house and we can just have lunch and we're going to have a chat. I was like, okay. And I was quite frustrated and I'm like, this thing failed and this thing failed. Why are you letting this thing fail? And then when we had lunch, we went to his house, had lunch, and he's like, Chris, look, I'm going to teach you a thing called breakdown to breakthrough right now in all aspects, if I was to jump in and save every little thing, no one realises there is a problem with the system or the structure. So nothing will ever get better if everything works right? If there's never a breakdown, everybody thinks everything's perfect and no one else thinks, oh, we need to improve this or we need to improve that. And he was like, I'm intentionally, I can see it. I'm there.

I know it's not going to blow up. If it was going to be really bad, I'll catch it, but I'm letting little things fail so the rest of the team can see the breakdown and then start thinking about what's the breakthrough to actually optimise this piece so the breakdown doesn't happen again? And he's like, Chris, if I jump in and I save the day on every little piece behind without anyone knowing, there will be no breakdowns and everybody will think everything's fine, and the systems and the structure and the resources are all perfect, and so no one will actually try to improve these things that are broken because I'll mask what is broken by fixing it. No one will realise it, but if I let little things fail, it becomes clear that the system or the structure needs to be improved. And then you can have conversations with the rest of the team and say, okay, cool.

So why did that fail? What do we need to do to improve that so it doesn't fail? Again? What made that breakdown? Okay, now we're having a breakthrough moment to think about what created that breakdown to have a breakthrough, fix that problem so it never happens again. And that is how you improve your systems and your structures and your team, and you get more ownership, more responsibility within your team. Now, I'm not saying that you're going to allow anything to blow up that would send you into liquidation. For example, I'm talking about small things as a business owner, as an entrepreneur, in the early stages, you're jumping in, you're fixing everything. You are out of the way, everybody. When you jump to the next level, you actually have to take a step back and work slower and smarter. When you are going from zero to five K a month, zero to 10 K a month, you're literally just running everywhere.

You're just pulling the trigger on everything, and you're just hoping something sticks, something hits, right? You're just taking many fires as possible and as soon as something hits, you're away. But when you get to that next level, you've got to take less shots and make sure all each one hits, right? Because it becomes more important, more critical about the decisions you make. And there's a great story about Jeff Bezos, the guy who owns Amazon, extraordinarily rich, successful business owner. And his day, his day, he wrote, or he said in an interview, his perfect day is he gets up, wakes up at eight or nine, has breakfast, spends time with his family, walks into the office about 10, 11 there or thereabouts and has one meeting, one critical meeting. Maybe the meeting goes for an hour, maybe it goes for an hour and a half, and at the end of the meeting, if he makes one great decision, he goes, home, finishes workday, and he's had an amazing day right now, other business owners would be going in and they'd be in there at like 6:00 AM and out at 9:00 PM and just meeting, meeting, meeting back to back to back to back to back decision, decision.

Ask me this, do this, dah, dah, dah, right? Whereas Jeff Bezos at the highest level, the highest leverage piece, he knows that if he can just make one great decision rather than one bad decision or 10 bad decisions, he only needs to make one great decision per day working on the highest level thing. And that is a huge skill. Being able to identify the 10 meetings that people want to have with you and saying, no, nine of them are not that important, that one is the most important. I'm going to focus completely on that and I'm going to make sure I make the right decision because I put all my time and energy to that one decision. So the point being is as you get to the next level, you need to actually take a step back. You need to stop pulling the trigger on so many different things, and you need to be able to identify what's the most important piece at a given time and put your energy and focus just to that one piece and effectively move slower.

So hopefully that makes sense. Early stages is about moving as fast as you can, doing as many things as you can, seeing what sticks, seeing what fails and what's called failing forward fast. But then when you get to that next phase, if you never flip out of that mentality, you will cap yourself and you always bounce around the same level. So if you are at a stage in your business right now and you feel like that you are stuck within your business and you can't grow further and you're kind of just bouncing around to where you've been for the last year, two, three, and you feel like you're burning out, you need to think, is it because I personally haven't evolved to that next person I need to be, allow the business to go to the next level? Am I still stuck in that early stage entrepreneur running around like a chicken with a head cut off, just putting out fires all day long and never actually being able to sit slow down and look at the business? So stuck in the business, right? Ask yourself that, and if the answer is yes, identify where and how you can flip and make sure that what was a strength before is not now your biggest weakness. That's holding the business back. So hopefully that makes sense. If you really want to take your business to the next level, I highly, highly recommend

Thinking around that. Like I said, with his client, he's doing about $30,000 a month and he's looking to go to 50, 60, 70, 80, and he hadn't really had teams or systems or whatever before, and it was all relied on him, and now he was struggling to go to that next level and become that person of a team and resource manager, effectively a business manager, business owner, rather than effectively being an employee of his business, being stuck in the business rather than being a business owner. So it's very, very critical whether you want to have a business, whether you are in a business right now, to see where you're at and to see, okay, maybe what's gotten me to where I am is I don't need more of that. I need something new. I need something different to go from where I'm today to where I want to be that next level.

Any questions on any of that whatsoever? Feel free to hit me up, [email protected] is my email address. You can go to TriFit co our website. You can send through some stuff on there, or you can hit me up over Facebook, Instagram, send me a DM there, and I'd be happy to talk to anyone that's stuck in that stage that effectively wants to go to the next level and needs a roadmap specifically on how to do that so that they don't trip over, they don't fail, and they don't have those painful mistakes that slow us all down and hurt, energy wise, ego wise, and money-wise. If that's you, reach out, I'll be happy to help, and you'll see how everything completely changes once you make that flip and effectively how your life and your business becomes so much better, so much easier, so much more fulfilling, and actually will have bigger impact on the world. Cheers.